Words. Are. Importanter.
Product Description Example
Product: Eddie Bauer - Rainier Mid Boot
Write up: Made to handle your winter hiking adventures, our Rainier Mid Boot is premium footwear protection for when the going gets cold. This boot features a waterproof full-grain leather upper paired with a grippy Vibram® outsole so you can confidently go outdoors in sloppy weather. The shearling fleece collar traps heat, and 200g of ThermaFill® insulation keeps your toes cozy and warm.
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Product: Machines for Freedom - All-Weather Jacket
Write Up: Our All Weather Jacket is a windproof, water-resistant shell for spring and early morning rides. It cuts through the cool morning wind and prevents a light ocean spray from ruining your ride. For getting out of the house early in the day, and coming back late in the afternoon, you won’t find a better multi-use jacket.
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Product: Eddie Bauer - Bellingham Chelsea Boots
Write Up: Unpredictable wet and windy weather is no match for our Bellingham Chelsea Boots. They feature a soft waterproof suede upper with elastic ankle insert, and an ultra-comfy faux fur interior that keeps your feet happy and dry in all conditions. A memory foam insole and a grippy rubber outsole ensure comfort and solid footing on slippery terrain.